> Business & Culture > eBay > The roles of players and reputation: Evidence from eBay online auctions [An article from: Decision Support Systems] This digital document is a journal article from Decision Support Systems, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
The uncertainty about product quality and the traders' credibility may impede the liquidity and efficiency of online auctions. In contrast to the literature on online feedback mechanisms that evaluate sellers' reputation without distinguishing their roles in the transactions, we claim that ''not all reputation is created equal'' - bidders in online auctions assess sellers' reputation based on their feedback history gained from sales solely. This paper explores the impact of the consumers' above behavior on the reputation system with an analytical model and empirical evidence from a popular online auction website eBay.
Author J. Zhang Publisher Elsevier Publication Date 2006-12-01 Binding Digital ISBN Number Of Pages 18 Sales Rank 99999999
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