> Business & Culture > Web Marketing > Personalization: Data-Driven Print and Internet Communications This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, Data-Driven Print, published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients. In addition, several case studies provide real-world examples of this evolving industry.
Author Patricia Sorce Publisher RIT Cary Graphic Arts Press Publication Date 2009-11-01 Binding Paperback ISBN 1933360402 Number Of Pages 248 Sales Rank 2148661
